Website analytics tools help businesses track and measure their online performance. Google Analytics remains the most used tracking tool, yet many companies consider Matomo a strong alternative. The main reasons are data control and privacy. Businesses want more ownership of their website statistics and often aren’t happy to give it up to behemoth corporations like Google. So, which is better, Matomo vs Google Analytics?
Google Analytics and Matomo each offer distinct benefits. Google Analytics gives users many tracking features. Matomo focuses on data privacy and puts you in charge of your analytics information. The key advantage of Matomo lies in server control. You can install it on your own VPS or dedicated server and keep full ownership of your data.
This guide compares Matomo vs Google Analytics, examining both platforms in detail. You’ll see how essential features, privacy settings, and setup requirements differ. The details cover data collection methods, report types, and visitor tracking capabilities. These facts will guide your choice based on what your business needs.